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Troupe cinematografica sul set dello spot Toyota con Bebe Vio

WHY Virtual Production

IT IS TIME FOR VIRTUAL PRODUCTION TO LEAD THE WAY TO INNOVATION.

Low cost, creativity, speed and reduced environmental impact.

This is Virtual Production: the new way to go green in film production.

LOWER COSTS, HIGHER SPEED

Virtual Production allows you to create realistic virtual environments without the need to build physical sets in remote locations.
This means production costs can be saved by eliminating the need for relocation and logistics.

Virtual Production also provides total control over weather conditions and a safe environment for cast and crew.

Man hanging from a rock outcrop for the commercial Rotoloni Regina never ends

GREATER CREATIVE CONTROL

Virtual Production gives directors and producers more creative control over the shooting environment, allowing them to make changes in real time and see the results immediately.

Man on motorbike at the Pole for commercial Rotoloni Regina never ends
Close-up of a motorcyclist in a snowy landscape for a never-ending Rotoloni Regina ad

WHY Virtual Production

NOTHING TO POST

Eliminating the need for post-production saves time and resources without compromising the quality of the final product.

Led wall lighting for Silver Sea spot

GLOBAL ILLUMINATION

Director and DOP have a precise frame reference. The LED wall acts as a real light source, providing soft, natural lighting without the need for a complicated and inflexible set-up. Dynamic lighting is generated directly from the LED wall, as are all reflections, so there is no need to add them in post-production.

ACTOR-ENVIRONMENT INTERACTION

Virtual production allows actors to immerse themselves in the context and integrate with the virtual environment, making the acting experience more natural and fluid, and the audience experience more realistic and immersive.

Actors on virtual backdrop of Chinese wall for Rotoloni Regina commercial never end
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